- Swagata Chakraborty, Ph.D.Assistant ProfessorSwagata.Chakraborty@unt.edu
Research interest
Research interest
Sustainable consumption The role of emerging technologies in impacting consumer responses Consumption as a tool for coping with different kinds of stress Consumption as a social psychological phenomenon
Chakraborty, S. & Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions. Sustainability, 14(18), 11560.
5-year impact factor: 3.889 (2021)
CiteScore: 5 (2021)
Chakraborty, S. & Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. [10.1108/JFMM-07-2021-0191]
5-year impact factor: 4.667 (2021)
2021 impact factor: 4.184
Scopus CiteScore: 5.7 (2021)
Chakraborty, S. & Chattaraman, V. (2021). Acculturative stress and compensatory consumption through symbolic self-completion among first-generation Asian-Indian immigrants in the U.S. International Journal of Consumer Studies [https://doi.org/10.1111/ijcs.12731]
Impact factor: 7.096
Chakraborty, S. & Sadachar, A (2021). Predicting Indian consumers’ purchase intention from western apparel brands. Journal of Fashion Marketing and Management, 25(3), 407-429. [https://doi.org/10.1108/JFMM-02-2020-0017]
5-year impact factor: 4.667 (2021)
2021 impact factor: 4.184
Scopus CiteScore: 5.7 (2021)
Khare, A., Sadachar, A., & Chakraborty, S. (2021) Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior. Journal of Fashion Marketing and Management.
[10.1108/JFMM-02-2021-0033]
5-year impact factor: 4.667 (2021)
2021 impact factor: 4.184
Scopus CiteScore: 5.7 (2021)
Sadachar, A., Kseniya, K., & Chakraborty, S. (2021). The role of sustainable visual merchandising practices in predicting retail store loyalty. International Journal of Fashion Design, Technology and Education.
[https://doi.org/10.1080/17543266.2021.2014985]
Impact factor: 2.4 (2020)
Chakraborty, S. (2015). Impact of art forms of Naga tribe with special emphasis on their costumes and jewelry on the contemporary fashion industry. Journal of the Indian Anthropological Society, 50(2/3), 175-192.
Impact factor (2016): 0.67