Document
2023 CMHT Research Showcase and Competition
The College of Merchandising, Hospitality and Tourism (CMHT) Research Showcase and Competition was held on April
27 to showcase research projects conducted by CMHT students and reinforce the college's research and innovative
culture among students and faculty. CMHT undergraduate and graduate students were the lead authors of their
research, which was conducted under CMHT faculty supervision. Please see below for winners of three different
categories.
Acknowledgment: This event is organized and judged by the CMHT Research Committee. Special
thanks to all committee members for their time and efforts in making it a successful event.
Category I – Completed Graduate Research
Winner
Linda Allen (Faculty
Advisor: Dr. HaeJung Kim)
“Collaboration of ‘Fashion Metaverse’ with Game Based Competition”
Certificate
Md Merajur Rahman &
Md Tanvir Hasan Siddiqi (Faculty Advisor: Dr. Iva Jestratijevic)
“An Exploratory Study of Modern Slavery in the Post-Pandemic Textile and Apparel Supply
Chain”
Le Bich Ngoc
(Jennifer) Vo (Faculty Advisor: Dr. Jihye Min)
“Revving Up Revenue: Unlocking the Power Of Cancellation Policies On Booking Intentions”
Sudeshana Paramita
Ghose (Faculty Advisor: Dr. Young Hoon Kim)
“Senior Tourism in US and Effective Management for Destinations: A Systematic Literature
Review on Senior Tourism”
Mohammed Alamer
(Faculty Advisor: Dr. Xi Leung)
“Influencers on Social Media and Their Role in Influencing Saudi Tourists in Choosing
the Domestic Destination”
Category II – Graduate Research Proposals
Winner
Melat Tefera (Faculty
Advisor: Dr. Jiyoung Kim)
“Does the presence of an employee at the self-service checkout improve the customers attitude
towards self-service technology?”
Certificate
Arta Taraz (Faculty
Advisor: Dr. Iva Jestratijevic)
“Dressing for Change: Women and Fashion Politics in Postrevolutionary Iran”
Hanel Lee (Faculty
Advisor: Dr. Haejung Kim)
“Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter”
Mozhgan
Soltanisehat, Melat Tefera" (Faculty Advisor: Dr. Iva Jestratijevic)
“The Sustainability Initiatives and Reporting: A Case Study of the Nike’s Materiality
Assessment – Key Informant Research”
Mozhgan Soltanisehat
(Faculty Advisor: Dr. HaeJung Kim)
“#Fashion Tech Clusters in Twitter Hashtag Networks: Identifying Influencers, Opinion
Leaders, and Market Mavens”
Category III – Upper-Level Course Projects
Winner
Leijha Robinson (Faculty
Advisor: Dr. Christy Crutsinger & Dr. Kim Williams)
“Mentoring Needs of Undergraduate Students in the Merchandising & Hospitality Industries”
Certificate
Jacob Couzens
(Faculty Advisor: Dr. Iva Jestratijevic)
“B Corps Movement in the US Fashion Industry: A Systematic Review”
Kathrine Massey
(Faculty Advisor: Dr. Christy Crutsinger)
“Mentoring Preferences: A Comparison of Hospitality and Retail Undergraduate
Students”
Tabetha Varghese
(Faculty Advisor: Dr. Jiyoung Kim)
“Brand Image and Core Values- Social Media Marketing Analysis”