CCII Research Lab

CCII Research Lab Overview

University of North Texas (UNT), a Carnegie Tier-One Research University, is home to the UNT Center for Consumer Insights and Innovation (CCII) located in the College of Merchandising, Hospitality and Tourism (CMHT). The Center provides a venue for advancing consumer insights through industry and academia collaboration. It does this through objective inquiry, interdisciplinary research, collaborative academic – industry partnerships, and by applying research methodologies from the social sciences, arts, and sciences. 

The Research Lab

The Center’s Research Lab puts theory into practice through applied research and collaborative academic – industry partnerships. The Research Lab seeks to close gaps in understanding of the consumer journey and the dynamic path to purchase decisions across the retail, hospitality, and tourism industries. The Lab offers a unique environment that brings faculty, students, international visiting research scholars and business leaders together as a team to discover and learn. Collectively, it advances the dialogue that speaks to the contemporary and future challenges and opportunities of consumer insight research. 
An important objective of the Research Lab is to engage students as active participants in the research process. UNT’s competitive Undergraduate Research Fellow program is one source of student scholars who are passionate about learning the value and application of research to real-world problems. Opportunities also exist to support graduate student research through the Research Lab.

Collaboration 

The Research Lab welcomes opportunities to collaborate with industry partners who support the Center’s vision and mission. Engagement with the Research Lab can occur through a variety of research products that are highlighted in a table that follows. Each project is independently discussed with potential partners to determine if its scope and focus is aligned with the Center. 
The Lab offers a unique environment that brings faculty, students, international visiting research scholars and business leaders together as a team to discover and learn. Collectively, it advances the dialogue that speaks to the contemporary and future challenges and opportunities of consumer insight research. 

Research Protocol 

As a Tier 1 Research University, research efforts at UNT strictly adhere to the ethical and professional standards associated with academic research activities. All research projects are developed in adherence to these benchmarks of excellence and compliance. The Center works collaboratively with the UNT Office of Research and Innovation. Projects involving human subjects undergo individual review through this office. https://research.unt.edu/