Harold S. Lee, Ph.D.

Harold S. Lee, Ph.D.
Clinical Assistant Professor


Research interest
Hospitality consumer behavior Lodging management Casino consumer behavior Casino marketing and event 

Dr. Harold S. Lee is the Clinical Assistant Professor at the University of North Texas in the College of Merchandising, Hospitality & Tourism. He is a seasoned, customer service-oriented Hospitality professional with over 6 years of managerial experience in the hospitality industry (Bellagio Las Vegas, MGM Grand, and Wynn Las Vegas), having received his B.S and M.S. in Hotel Administration from the University of Nevada-Las Vegas in 2005 and 2012 respectively. He holds a Ph.D. in Hospitality Administration from Texas Tech University in 2016.

Dr. Lee’s primary teaching responsibilities include Hospitality Managerial Accounting, Casino Management, Recent Development in the Hospitality Industry, Resort & Club Management, and Managing a Diverse Workforce. In addition, his research interests include Hospitality Consumer Behavior, Lodging Management, Casino Management, and Social Media Marketing. He loves cooking at home and finding new or tasty restaurants. 

Selected Research Publications

Hong, C., Soifer, I., Lee, H., Choi, E. K. C., & Ruetzler, T. (2023). Hospitality and tourism management student satisfaction with their majors and career readiness amid the COVID-19 pandemic. Journal of Hospitality, Leisure, Sport & Tourism Education, 100434.

Lee, H., Min, J., & Yuan, J. (2021). The impact of electronic word-of-mouth (eWOM) on social networking sites (SNSs) on the booking intention of Generation Y customers at luxury hotels. Journal of Vacation Marketing (SSCI), 27(3), 237–251

Min, J., Lee, H., Lema, J., Agrusa, J., & Linnes, C. (2021). The #Metoo movement in paradise: An assessment of the restaurant industry. Journal of Foodservice Business Research. Volume 24 Issue 2 pages 1-19

Agrusa, J., Linnes, C., Lema, J., Min, J., Henthorne, T., Itoga, H., & Lee, H. (2021). Tourism well-being and transitioning island destinations for sustainable development. Risk and Financial Management (ESCI), 14(1), 32. 

Min, J., Agrusa, J., Lema, J., & Lee, H. (2020). The tourism sector and U.S. regional macroeconomic stability: A network approach. Sustainability (SSCI), 12(18), 7543.

Min, J., Lee, H., & Blum, S. (2019). Spillover impact of various amenities on gaming volumes. Cornell Hospitality Quarterly (SSCI), 60(3), 262-269.