Judith C. Forney, Ph.D.

Judith C. Forney, Ph.D.
Professor & Director of Research

Research interest
Consumer Experience COVID-19 - impact on consumers Attribution in the Path to Purchase 

Dr. Judith C. Forney (Professor in the Department of Merchandising and Digital Retailing). Dr. Forney served as a research director in UNT’s Global Digital Retailing Research Center. Forney has held faculty and administrative appointments at UNT and San Francisco State University and an administrative appointment at Auburn University. She holds a Ph.D. in Consumer Sciences and Retailing and a B.S. from Purdue University, where she is a distinguished alum and a M.A. from Ball State University. In her 20 years as Dean at UNT, and as CMHT’s founding dean, Forney focused on developing innovative programs, enriching student experiences, expanding international partnerships, and promoting applied research relevant to retail, hospitality and tourism industries. Her scholarship examines how value orientations impact consumer experiences. She co-authored the first university textbook on the consumer experience, has produced 60 refereed journal articles, 100 + refereed presentations, and received industry, federal, and professional association funding.