Sanjukta Pookulangara, Ph.D.

Sanjukta Pookulangara, Ph.D.
Professor & Chair, Merchandising and Digital Retailing


Research interest
Social media Slow fashion Collaborative consumption Globalization Consumer behavior 

Dr. Sanjukta Pookulangara is a Professor in Merchandising and Digital Retail at University of North Texas. She received her Ph.D. from the University of Missouri. Her research expertise includes multi-channel retailing, social media with emphasis on SNS and Visual Commerce, consumer behavior, social responsibility with emphasis on slow fashion and pedagogy. Additionally she is certified in User Experience and received UX Certificate from Nielsen Norman Group:UXC, with specialization in UX- Research. She also currently serves as the Chair for the Merchandising Division.

Classes Taught:

Undergraduate: DRTL3090 - Consumer Engagement in Digital Channels

Graduate: MDSE 5770 - Digital Strategies