Xingyi Zhang 

Xingyi Zhang 
Assistant Professor


Research interest
Consumer behavior Green marketing and communication Hospitality and event marketing 

Dr. Xingyi Zhang is an Assistant Professor in the Department of Hospitality and Tourism Management at University of North Texas. She earned her doctorate degree in Hospitality Management from Iowa State University. She has industry experience in exhibition project management, tourism product design, and hotel and food service operations. Her research interests include club and resort management, hospitality and event marketing, consumer behavior and psychology, and sustainability in hospitality and event management, focusing on how to cultivate stakeholders’ pro-social behaviors to promote sustainability in the industry. She has published several research articles in top-tier peer-reviewed journals and has presented the outcome projects at international academic and industry conferences.

Selected Research Publications

Zhang, X., Xu, Y., Jeong, E. H., & Olson, E. D. (2021). Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: the role of perceived CSR value and perceived usefulness. Journal of Convention & Event Tourism, DOI: 10.1080/15470148.2021.1949416

Zhang, X., Shao, X., Jeong, E. H., & Jang, S. C. S. (2021). The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management, 97, 103007. DOI: 10.1016/j.ijhm.2021.103007

Zhang, X., Shao, X., Jeong, E., & Olson, E. (2021) I am worth more than you think I am: Investigating the effects of upcycling on event attendees’ recycling intention. International Journal of Hospitality Management, 102888. DOI: 10.1016/j.ijhm.2021.102888

Zhang, X., Jeong, E. H., Olson, E. D., & Evans, G. (2020). Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction. International Journal of Hospitality Management, 89, 102589. DOI: 10.1016/j.ijhm.2020.102589

Zhang, X. & Lee, S. (2020) J. Clubs’ environmentally responsible behavior: The perspectives of club managers in North America. International Journal of Hospitality and Tourism Administration. DOI: 10.1080/15256480.2020.1862015