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The previous center, ‘Global Digital Retailing Research Center', launched in April 2013, established Think Tank, and hosted numerous annual lecture series and symposium events. In 2022, the GDRRC center was reshaped and renamed as "Center for Consumer Insights and Innovations (CCII)' with the purpose to create collaborative research climate across academia and industry. We aim to translate our research intelligence to actionable consumer insights that bring business innovations.